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Did you know that it costs approximately 90% more to acquire new customers than to keep an existing one? According to last semester's advertising text book; Customer Service by Paul R. Timm when you lose one customer, they tell 11 people about the experience who in turn tell 5 more people so in total, 67 people have only heard about the awful experience in doing business with your business. denver roofer In a future edition we'll have a look at the real down to earth cost of lost accounts.